2B Heard, a leading provider of cutting-edge audio-visual solutions, is thrilled to announce its partnership with Naostage, the innovative pioneer in automatic show tracking solutions.

As the exclusive distributor for Naostage in the United Kingdom, 2B Heard will now offer Naostage’s state-of-the-art products to a broader market, enhancing the dynamic experiences in live events, theaters, and various entertainment venues.

Naostage has revolutionized the live performance industry with its unique auto-tracking technology, enabling precise and seamless tracking of performers and objects without the need for wearables or beacons. This breakthrough innovation ensures flawless synchronization of lighting, video, and sound, delivering an immersive and engaging experience for audiences.

“We are excited to collaborate with Naostage and bring their ground-breaking technology to our customers,” said Sam Nankivell, CEO of 2B Heard. “Our commitment to providing the best in audio-visual solutions aligns perfectly with Naostage’s vision of enhancing live performances through advanced automation. This partnership will allow us to offer unparalleled tracking solutions that elevate the quality and creativity of live events across the UK.”

“Naostage represents an exciting concept of merging innovation into the creative process, allowing us to work with visual and audio concepts simultaneously,” says Sam Nankivell, director of 2B Heard. “The system, backed by continued development stands out as being at the forefront of the market; both innovative and ground-breaking but with the ability to be deployed into the real world with ease.”

Initially aimed at the live event sector, 2B Heard sees a much wider range of potential applications for Naostage’s K-SYSTEM, such as E-Sports, visitor attractions, and virtual broadcast production. The company aims to educate, train, and demonstrate the product through events to allow the entertainment technology and installation industry to to grasp the concept and offer operator-supported field testing and on-site demonstrations to customers looking to deploy live tracking into their projects.

“We believe Naostage is the missing link in many applications,” states Nankivell. “Using AI as the method of interaction between environments and audiences, Naostage will develop to offer experience-led retail, competitive socialising, and enhanced technical delivery of performances. Data capture and feedback will also show the ability to provide a strong return on investment to experiential service providers, something which standard tracking will not be able to deliver.”

Working with partners who have strong and similar values to ourselves sets the foundation. Supporting the story and journey of new and developing brands is also a keen area of interest for 2B Heard as a distributor.

The product and its continued development also stood out as being at the forefront of the market, innovative and ground-breaking but able to be easily deployed into the real world.

Although initially aimed at the live events market there is a much wider range of potential applications, such as E-Sports, visitor attractions, and virtual broadcast production.

Find out more >